The association of IDEAS is the key to brainstorming.
Brainstorming = Creativity = Time Saving
Brainstorming and Freewheeling allow us to step outside the confines of our habits. Our habits are the main obstacle to brainstorming.
Phase 1: Before the Session
Preparation by the chairperson: definition of themes and open ended questions
Phase 2: During the Session
No discussion or criticism
Write down everything said on a flipchart
20-30 minute duration only
8-10 people maximum
Presence of persons not directly involved
Chairperson may participate
Push for the 100th idea!
Phase 3: Processing, Selection and Decision (up to a week later)
Group ideas in families
Make the ideas measurable and controllable
Do they really answer the question?
Phase 4: Feedback
Give feedback to all participants.