At Sterling Development International Leadership Academy ("we", "our", or "us"), your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

 

1. Who We Are

Sterling Development International Leadership Academy
Website: www.sterlingdevelopment.co.uk
Email: info@sterlingdevelopment.co.uk
Registered in the United Kingdom.
 

2. What Personal Data We Collect

We may collect and process the following types of personal data:

• Name and contact information (email address, phone number)

• Company or organisation details

• Job title and role

• Payment and billing information

• Website usage data (e.g. IP address, browser type, device)

• Any other information you provide voluntarily (e.g. contact form or bookings)
   

3. How We Use Your Personal Data

We process your personal data for the following purposes:                              Purpose Lawful Basis

To respond to enquiries                                                                                     Legitimate interests (business communication)

To deliver our coaching, workshops, psychometrics and services                    Performance of a contract

To send newsletters or marketing                                                                      Consent (you can withdraw anytime)

To manage payments and invoicing                                                                  Legal obligation; performance of a contract

To improve website performance and analytics                                                 Consent (cookies)
 

4. Marketing Communications

We will only send you marketing emails if you have opted in. You can unsubscribe at any time using the link in our emails or by contacting us at info@sterlingdevelopment.co.uk.
 

5. How We Store and Protect Your Data

Your data is stored securely using industry-standard security protocols, including encryption, strong passwords, and secure servers. We limit access to your personal data to those with a business need to know.
 

6. Data Retention

We only retain your personal data for as long as necessary for the purposes for which it was collected:

• Enquiry data: up to 12 months

• Client data: up to 10 years (for accounting and legal purposes)

• Marketing data: until you unsubscribe or withdraw consent
   

7. Sharing Your Data

We do not sell your data. We may share it with:

• Payment processors (e.g. Stripe, PayPal)

• IT and CRM providers (e.g. Google, Airtable, Make.com)

• Professional advisors (e.g. accountants, legal consultants)

• Regulatory authorities where legally required

All third parties are required to respect your data and comply with UK GDPR.
 

8. International Data Transfers

Some of our service providers may be located outside the UK. When we transfer your data internationally, we ensure appropriate safeguards are in place, such as:

• Adequacy decisions by the UK government

• Standard contractual clauses (SCCs)

• Binding corporate rules (where applicable)
   

9. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request erasure of your data (“right to be forgotten”)

• Object to processing

• Request restriction of processing

• Data portability

• Withdraw consent at any time

To exercise any of these rights, please contact us at: info@sterlingdevelopment.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk
 

10. Cookies and Tracking

We use cookies to enhance your experience, track website usage, and support marketing efforts. You can manage your preferences using our Cookie Settings or refer to our full Cookie Policy.
 

11. Automated Decision-Making

We do not use personal data for automated decision-making or profiling that has legal or similarly significant effects on you.
 

12. Updates to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date above and notify you if the changes are significant.
 

13. Contact Us

If you have any questions about this policy or how we handle your data:

📧 Email: info@sterlingdevelopment.co.uk