Sterling Development International
Jul 14, 20231 min
The corporate culture should concretely determine human behaviour in all corporate activities.
Corporate culture works top down:
Leadership is culture.
Culture is the internalisation of values and norms
that give things a meaning
that are accepted
that make self-development possible
Every company that wants to be competitive needs a corporate culture. The more explicit the culture and the closer it tallies with the corporate strategies, the more effectively the company can - or will be able to - compete.
The three basic principles for a managerial culture:
1. Toward the outside world:
Set an example to our customers!
2. Toward the company itself:
Give priority to personal discussions with management!
Talk “company culture”
3. Toward our employees:
Let everyone feel included!
Make team spirit our culture!